To write the perfect job ad, you first need a job description for the position you’re hiring for. Here’s what to include in it

Simangele Mzizi, Fsp Business, 30 Jan. 2015

Tags: job description, what to include in a job description, job advert, recruitment, recruiting

You must have a job description before you even think of putting a job ad together.

This way, you’ll have a clear idea of the minimum skill and experience you require and can make sure you write a perfect job ad that attracts the candidates you want.

Today, we’ll tell you what to include in your job description so you always hire right.

Before we get to what to include in your job description, take a look at why it matters so much

A job description is a document with job responsibilities, requirements, the skills you require and any other aspects of the job.
Besides helping you draft the perfect job advert that attracts the right candidates, a job description according to
  • Serves as your first opportunity to make a good impression of your company;
  • Helps focus your screening process, helping you choose only the candidates who qualify; and
  • It lets you develop high-impact interview questions that can help you select the employees you need.
So what should you include in your job description?

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Here are the things the Labour Law for Managers Loose Leaf Service says your job description must have:
1. Job title

The title must reflect the market terminology for the job. If it doesn’t, candidates who fit your criteria won’t apply. They won’t know they’re the ones you’re looking for.
2. Job purpose

Summarise four or five key duties the person will do so it’s clear what the job entails.
3. Organisation chart

This shows the person the candidate will report to, her peers and subordinates.
4. Key performance areas
A key performance area (KPA) is a group of tasks you employ the person to do. They will help you measure whether an employee can do the job.
5. Skills required
Spell out the qualifications and experience you need for the position. Also include the experience and personality traits the applicant must have.
If, for example, you want to hire a secretary, you can put down the following:
  • Matriculation with a secretarial diploma;
  • Proficiency in English, Afrikaans and Zulu;
  • Two years’ previous experience in a marketing environment;
  • An outgoing personality; and
  • Ability to deal effectively with difficult customers.

You can’t afford to take short cuts when it comes to a job description

Now that you know what to include in a job description, put a great deal of effort into it.
Don’t fall into the trap of dusting off an old job description and reusing it. Develop a new one or update it every time you recruit so you get the right candidate for the job.
If developing your own job description sounds like too much work, check out the Job Descriptions Toolbox. It contains 169 easy-to use job descriptions. They’re relevant to all industries, legally compliant and you can customise them for every position in your company.

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